Transform the way you interact with audiences across
multiple screens
The goal isn’t to deliver your ad; the goal is to have your customer absorb and understand your message so that you see results.
At Exponential, we flip the traditional intrusive advertising model on its head and put the decision to view –or not to view –in consumers’ hands. Our innovative, user-initiated video ad formats help brands and their agencies capture their audience’s attention and drive response.
VDX: Video-Driven Experiences
Seeking to reimagine video advertising online, Exponential has fused together the sight, sound and motion of video into a single brand experience that can be delivered across multiple screens.
Active Attention with your message
Every VDX unit has been strategically designed to drive deeper brand engagement and time spent.
Video Teaser
User Expansion
Full-page Takeover
The video-enabled teaser entices the user to engage with the ad unit.
The opt-in user engagement leads to a seamless video-driven brand experience.
This brand experience then allows the user to further explore the brand.
Tailor the conversation to meet your objectives
Different campaign objectives require different creative solutions. To meet these demands, Exponential’s VDX ad formats provide the digital canvas that lets brands bring their advertising to life.
Push the limits of your existing assets –TV ads, YouTube videos, twitter feeds, social media, RSS feeds and more to create custom experiences that elevate your brand.
- Realise your vision without compromise
- Be as creative as you like without dwelling on production – all of our proprietary formats are built in-house free of charge
COUPON DOWNLOAD
STORE LOCATOR
MULTIPLE VIDEOS
DYNAMIC FLYER
360° PRODUCT VIEW
GIFT GUIDE
Maximize Brand Impact In-stream
VDX Interactive Pre-roll
Exponential’s VDX Interactive Pre-roll experience is uniquely designed to drive user engagement. Advertisers can deliver their brand message within the stream where the targeted user is visually engaged. This allows advertisers to capture their audiences’ attention by drawing them into an opt-in interactive brand experience.
View Example
Enhance Ad Effectiveness In-Page
VDX Billboard
Bigger. Better. More Impactful. The VDX Billboard commands a user’s active attention. This user-initiated interactive masthead employs multi-stage expansion that intuitively pulls viewers into the experience while focusing their attention on your content and message. The VDX Billboard is a powerful format for delivering video and driving engagement with your brand.
VDX Rectangle
The VDX Rectangle offers the scale of display while using video as the centerpiece of a compelling full-page takeover experience. A flowing multi-stage expansion smoothly pulls viewers into the experience while focusing their attention on your content and message.
View ExampleExtend Brand Touch Across Mobile and Tablet
VDX Adhesion Banner
The VDX Adhesion Banner is a mobile-first ad format that delivers constant awareness and a better way for brands to connect with their audience. This video-enabled rich-media adhesion unit provides 10% share of screen with non-intrusive ad viewability. Upon interaction users are drawn into an engaging full-screen brand experience. All adhesion banners employ responsive and are produced and delivered at no charge
View Example