Engagement formats work for performance outcomes

Mindshare and Pizza Hut partnered with Exponential to increase brand lift and drive online orders of the Pizza Hut All Stars meal, through interactive VDX video ad formats. The campaign ultimately generated 20 percent brand lift QoQ and the engagement formats were found to have factored into 10 percent of the paths to conversions that were examined.

Pizza Hut’s campaign with Mindshare and Exponential was recognised at the MENA 2018 MMA Smarties, receiving the Silver award in the category of Mobile Video and Bronze award in the category of Lead Generation/Direct Response/Conversions.

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