The Art of Driving 'Active Attention'
A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword. Our entire industry is increasingly focused on high-volume, low-involvement content – even though we liberally use ‘engagement’ with hopes that the term will magically apply itself.
Here’s a wake-up call: this is not working for anyone.
Whitepaper Highlights:
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Why understanding ‘engagement’ is even more critical for brands than big data
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Key takeaways on how to effectively define, apply and measure engagement for your next campaign
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Finally, how to thoughtfully integrate video to increase engagement
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