The Ad Choices programme is an industry initiative which aims to provide Internet users with appropriate information at the point of advertising delivery. Full information on the use of the Ad Choices icon can be found at http://www.youradchoices.com/.
The Ad Choices icon is part of the DAA’s Self-Regulatory Principles, the DAAC’s Principles, the EASA Best Practice Recommendation on Online Behavioural Advertising and IAB Europe’s OBA Framework. Exponential is a signatory to all these self-regulatory initiatives.
You can opt out of being behaviorally targeted by Exponential and other companies employing online advertising via the Digital Advertising Alliance, NAI’s opt-out mechanism, the DAAC’s Opt-out tool or EDAA’s youronlinechoices site.