EXPONENTIAL’S ADVERTISING BUSINESS IS NOW OPERATING AS VDX.TV

TAKE ME TO VDX.TV

The Art of Driving 'Active Attention'

A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword. Our entire industry is increasingly focused on high-volume, low-involvement content – even though we liberally use ‘engagement’ with hopes that the term will magically apply itself.

Here’s a wake-up call: this is not working for anyone.

Whitepaper Highlights:

  • Why understanding ‘engagement’ is even more critical for brands than big data
  • Key takeaways on how to effectively define, apply and measure engagement for your next campaign
  • Finally, how to thoughtfully integrate video to increase engagement

View Whitepaper

By submitting this form, you are opting in to Exponential email communications. Don't worry, your data is safe with us. You can easily unsubscribe from our emails at any time by clicking on the unsubscribe link at the bottom of our emails.