EXPONENTIAL’S ADVERTISING BUSINESS IS NOW OPERATING AS VDX.TV

TAKE ME TO VDX.TV

OVERVIEW

Exponential commissioned Dynata, an online sampling and data collection company, to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers.

METHODOLOGY

Participants within a 300-person in-market sample group were asked to view the ad units in a forced environment. Upon viewing completion, participants were presented with an eight-measure questionnaire that included questions about purchase intent, ad experience and memorability.

KEY LEARNINGS

Across each category measured, respondents preferred interactive VDX experiences over pre-roll. Opt-in interactivity and educational content within the unit ultimately delivered better outcomes for the brand. Download the study to learn more about the impact of VDX ad formats on:

    • Brand sentiment
    • Purchase intent
    • Comprehension
    • Memorability
    • …and more

DOWNLOAD THE STUDY