Exponential created an interactive campaign using standard pre-roll, dismissible polite pre-roll and video-in-video units which leveraged the long form Colour Riche video. Contextual and interest based targeting was used to reach the ideal L’Oreal audience of women interested in beauty and fashion. In order to gain further insights into who to the Colour Riche target audience, a Dynamic Logic Brand Study was implemented.
Over the course of the campaign, the Polite Pre-roll delivered the highest engagement and view rate. Exponential’s targeting technology was able to exceed goals in reaching L’Oreal’s ideal customers.
Compared to a category
benchmark of 44%