At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers.
“You need the right people to understand data, and the right data to understand people. By understanding and translating the story, you can learn the need state of consumers to drive them into conversion.” – Tyler Greer
Are you looking to better shape your campaigns to your audience? Do you need to take better advantage of the data-led media environment we exist in?
Let us bring you a little insight with some of the highlights from Tyler’s presentations.
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