Strategy

Verizon and Exponential worked together to develop a multi-faceted digital video campaign with an emphasis on standard pre-roll distribution. Exponential incorporated demo targeting to reach Verizon’s ideal prospects – adults aged 18 to 49 and 25 to 54 – and worked with Telemetry, a 3rd party ad server and verification service, to ensure that the right audience was being reached to hit the predefined GRPs. In addition Exponential utilized Nielsen’s Online Campaign Ratings as well as comScore’s Validated Campaign Essentials to verify targeted audiences and ad placement.

Results

Exponential drove significant traffic to the site, delivering a CTR 2.5 times higher than the industry average. Exponential proved to be the best advertising performer and was ranked number one across all of Verizon’s media partners.

2.1%
CTR

2.5X higher than industry average

#1
Performer

Across all of Verizon's Media Partners