Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency.
Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue. In this report, you can discover the following:
- What Is Viewability?
- How is it Measured?
- The Evolution of Accreditation
- Key Industry Challenges
- The Road Ahead
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