Exponential commissioned Dynata to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers.

A study conducted to determine how personal finances affect consumer travel and how marketers can adjust their digital advertising strategies to reach relevant audience segments.

An analysis of how a leading quick-service pizza chain can win sales on gamedays.

How eFloral companies can use data to reach engaged couples at the right time and achieve happily-ever-after results.

Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign.