The market has 99 problems, but a lack of attribution models ain’t one. However, in a world in which people are inundated with endless messages across multiple platforms, and the demands on time and attention are more intense than ever, are we measuring the right things? In this episode, our panel debate whether one model will win out, or whether brands need to be more flexible in tailoring their approach.
Moving Targets: Are we shooting for the right attribution model or missing the mark completely?
OUR PANELISTS FOR THIS EPISODE
Tyler Greer, Director of Global Sales Strategy of Exponential
Al Crawford, Founder of Humdinger and Ex-Clemenger BBDO Strategist
Virginia Hyland, Founder of Hyland Communication Group and Programmatic Media
Nima Yassini, Chair of the ADMA’s Digital and Technology Collective, and board director of ADMA’s Australian Alliance for Data Leadership