Should marketers look to trust the machine with their online advertising campaigns today? Data collection and analysis has grown massively in the last few years but many of the media and audience targeting choices are still a manual process. Digital media is moving towards an automated approach especially with the rise of programmatic. So why is it important to trust the machine in building audiences and optimizing your online campaigns?
Watch Exponential’s four part series on Trusting The Machine in Online Marketing to learn more about audience discovery, targeting and optimisation.
Learn why marketers should care about audience discovery and how trusting the machine can help make better marketing decisions.
Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimization process.