The marketing funnel is perhaps the most famous and utilised piece of marketing theory. The consumer journey through the stages of awareness and consideration, to purchase and brand loyalty is long established. But is it changing? And can marketers now rely on that journey as a lens through which to plan campaigns and strategies? Our panel discusses what the state of play really is in 2018, and how this affects both B2B and B2C marketers.
Has the marketing funnel really changed?
OUR PANELISTS FOR THIS EPISODE
Tyler Greer, Director of Global Sales Strategy of Exponential
Al Crawford, Founder of Humdinger and Ex-Clemenger BBDO Strategist
Will Griffith, Managing Director of ANZ, Marketo
Peter Wilson, Founder of The Shopper Collective
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