Flipkart to be the first advertiser in India to use Exponential’s new proprietary VDX ad formats
Delhi, India: 15 October 2015 – Exponential Interactive is involved with Flipkart’s Big Billion Day sale that is currently sweeping India to celebrate the festive season. Flipkart, one of the largest e-commerce advertisers in India, has been using Exponential’s in-stream products throughout 2015, experiencing considerable high performance for their advertising activity. To support the Big Billion Day campaign, Flipkart are using Exponential’s new VDX products and is the first client in the country to use a VDX blend across devices.
Abhijit Bhattacharya, Associate Director – Marketing and Head, Media at Flipkart commented, “We are happy to partner with Exponential’s VDX blend of innovative and interactive rich media products across their online platform for the Big Billion Day campaign, which also happens to be one of our largest media campaigns.”
Exponential’s VDX ad formats are the most innovative, user-initiated video ad units available. They allow advertisers to take full advantage of online video and reach their most relevant audiences when and where it matters most, across desktop and mobile. Through the VDX ad units, Exponential provides Flipkart with a single video brand experience across multiple channels to ensure full brand immersion and consistency.
Anshuman Saha, Head of Sales India at Exponential said “Flipkart’s Big Billion Day sale is of high significance to Exponential as they are the exclusive and first client in India to use the new VDX suite of video ad engagement products. Flipkart have been a long term client but have ramped up their online digital activity with this campaign to support one of the biggest online shopping events of the year. We are excited to partner with Flipkart and deliver strong performance with our new VDX ad units.”
To experience Exponential’s Big Billion Day sale VDX ad units please click any of the below.
The Big Billion Day sale will be applicable across millions of products in all categories from over 40,000 sellers.
Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.
Mansi Maheshwari / Cherie Loh
Rice Communications for Exponential in Singapore
T: +65 3157 5687 / +65 3157 5684