OVERVIEW Exponential commissioned Dynata, an online sampling and data collection company, to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers. METHODOLOGY Participants within a 300-person in-market sample group were asked to view the ad units in a forced environment. Upon viewing completion, participants were presented…

OBJECTIVE Riverland, a themed dining and retail destination, wanted to drive awareness to increase footfall to the themed Park in Dubai. SOLUTION In order to maximise awareness, Exponential recommended  their suite of  VDX  units across desktop, and mobile to create deeper brand engagement and increase reach. Exponential optimised the campaign towards top performing audience segments such as: theme park enthusiasts,…

Engagement formats work for performance outcomes Mindshare and Pizza Hut partnered with Exponential to increase brand lift and drive online orders of the Pizza Hut All Stars meal, through interactive VDX video ad formats. The campaign ultimately generated 20 percent brand lift QoQ and the engagement formats were found to have factored into 10 percent of the paths to conversions…

OBJECTIVE In a highly competitive and saturated automotive market, Mazda is constantly on the lookout for new and innovative offerings to showcase Mazda vehicles in a manner that engages buyers. Mazda partnered with Exponential to drive brand awareness in market, for the CX-5. SOLUTION Mazda collaborated with Exponential to build a campaign that unified creative content with desired performance, ensuring…

How does page-level contextualization work? When consumers visit a web page, their associated interests and intentions are captured and attached to anonymous profiles, which become interest-based audiences. From this data, advertisers can identify relevant users, qualify high-value consumers and amplify reach to new prospects. Want to unlock the power of page-level contextualization? Watch the video below to learn more! Check out…

How does audience-efficient real-time optimization work? Audience-efficient real-time optimization uses machine learning technology to analyze consumer interests at the user-level and in real-time. The process occurs more quickly, efficiently and effectively than any human planning team could ever hope to replicate and produces highly detailed real-time insights into consumer behavior. Want to target audiences more efficiently? Watch the video below…

What is a pixel? A pixel is a small piece of code that fires when a user visits a website. By collecting user data, pixels help advertisers build audience models and identity likely converters. Want to understand how pixels can help your advertising campaign? Watch the video below to learn more! Check out the other animated videos from our “A…

On average, advertisers spent more than $9 million annually for their brand’s digital video advertising in 2017, a 67 percent increase from 2015, according to the IAB Video Ad Spend Study. Video also represents more than 50 percent of advertisers’ digital/mobile ad spending. But are these campaigns performing as best as they can? What are the components of a great…

The marketing funnel is perhaps the most famous and utilised piece of marketing theory. The consumer journey through the stages of awareness and consideration, to purchase and brand loyalty is long established. But is it changing? And can marketers now rely on that journey as a lens through which to plan campaigns and strategies? Our panel discusses what the state…

OBJECTIVE Leveraging the holiday festivities and increased spending prior to the Chinese New Year celebrations, PepsiCo aimed to promote the Pepsi product by driving engagement through a contest and directing consumers to their website. SOLUTION Exponential proposed the Video-Driven Experience (VDX) ad unit to fulfill PepsiCo’s requirements. With its innovative and customisable ad features, complete opt-in functionality and ability to…

The modest podcast has experienced a tremendous surge in popularity over the past few years. As a testament to the medium’s growth, we’re seeing many leading brands and venture capital-funded companies adopting podcasts as a promotional channel to drive brand awareness and engagement. And it seems to be working. According to Magid’s “Mobile Lifestyle Study 2017”, 41% of U.S. mobile…

The market has 99 problems, but a lack of attribution models ain’t one. However, in a world in which people are inundated with endless messages across multiple platforms, and the demands on time and attention are more intense than ever, are we measuring the right things? In this episode, our panel debate whether one model will win out, or whether…

Digital advertising KPIs have been both a blessing and a curse. While much of the industry still look to KPIs such as impressions and clicks, others have chosen to focus on return on advertising spend (ROAS) and completed views. For marketers looking to drive offline sales or who have products with longer consideration cycles, measuring viewability makes sense. But while viewability…

This podcast episode examines whether AI and voice technology will change marketing, and, if so, exactly how? Our panel blitzed past the buzzwords to ask how this new wave of voice devices are different from Siri’s debut on phones year ago. We also examine which products and brands are leading the way, whether Australia is leading or lagging on these…

Exponential and Mumbrella Bespoke have joined forces to bring you a three-part podcast series called “The Point of Connection”, examining the latest topics transfixing the marketing industry. Join a curated panel of smart and diverse experts in discussing and providing insights on the powerful points of connection which exist between brands and consumers. Episode 1 Artificial Intelligence and Voice: How…

Advertisers We work closely with leading brand name advertisers all over the world. We have a track record of achieving effective performance for those advertisers by applying innovative technology against what used to be regarded as anonymous data. The EU General Data Protection Regulation now views any user-unique data as personal data, which means we need to restate and formalize…

Publishers At Exponential, we are proud to have direct relationships with hundreds of publishers worldwide, and we’re always striving to help our partners navigate the ever-changing industry landscape. With the new EU General Data Protection Regulation (GDPR) representing the latest such change, we’re here to help. In preparation for the GDPR, there are two key areas to address: publisher privacy…

In an interconnected world, live events have become a big part of the collective experience. Putting a significant investment into championship games, entertainment award shows and music festivals means that marketers have a small window of opportunity to make a lasting impact. However, only 35% of marketers consistently measure the impact or effectiveness of their sponsorship activities.1 The brand marketers who…

OBJECTIVE BMW’s objectives were to showcase and feature the range of BMW M vehicles and BMW M Performance Accessories available, targeting an audience of high-earning income customers, both current and prospective. SOLUTION Exponential recommended using VDX formats – user-initiated, video-driven experiences – which allow brands to capture the consumer’s attention and drive higher response. This was the ideal solution to…

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish. In today’s uncertain digital environment, one small misstep can potentially cause immeasurable, and in some cases even irreversible, damage to those years of work. For this reason, brand…

OBJECTIVE Land Rover wanted to showcase the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers. SOLUTION In a highly competitive and saturated automotive market, it’s essential for Land Rover to deliver their brand message in a way that can emotionally connect with their customers. Exponential opted…

At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry. As part of the panel, we had a representative from a leading agency Dentsu Mitchell, a leading bank ANZ, an industry board member from the IAB, and Exponential’s Managing Director – APAC. In this…

To keep evolving with mobile advertising, brands and agencies really need to understand the best ways to connect with people in this medium. At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, stated that acknowledgement and understanding of these intricacies is the key that unlocks mobile versatility and campaign success. “Understanding the unique and…

Compared to their parents, many Millennials are insecure when it comes to their finances. They fear they will not be able to find their dream job, buy a house or retire at a reasonable age. Why is this the case? To help marketers better understand the Millennial mindset, our Insights Services Team explored the financial trends of this key consumer segment as they…

At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. “You need the right people to understand data, and the right data to understand people. By understanding and translating the story, you…

CHALLENGE A popular cruise line needed to increase qualified site traffic and new bookings. To achieve its goals, they turned to Exponential to execute a full funnel solution across desktop and mobile. SOLUTION Over the course of a month, we inspired consumers to travel using Standard Pre-roll and our suite of highly effective, user-initiated VDX formats: Generating 1.98M completed video…

The Exponential Brand Summit allowed us to take a group of key Australian and New Zealand brands and agency partners on a journey to a spectacular venue with a line-up of innovative and inspiring speakers to present the finest cross-section of thought-leading content. Alongside all of who attended, we explored the role of data, technology and people in today’s media, learning how…

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En los últimos 15 años, Exponential ha participado en innumerables discusiones con anunciantes y agencias de medios sobre las mejores maneras de lanzar, monitorizar, optimizar y reportar campañas de Performance, ya sea vía compra directa o programática. A través de estas conversaciones, Exponential ha identificado las preguntas clave que los anunciantes deberían preguntar a sus proveedores de Performance durante los…

Hoy en día, la mayoría de las opciones usadas en el targeting por audiencia o por soporte siguen siendo manuales. ¿Por qué es importante confiar en la optimización automatizada para evaluar tus audiencias? En el capítulo cuatro de nuestra serie TRUSTING THE MACHINE IN ONLINE MARKETING, tratamos: Por qué deberías confiar en la tecnología para eligir tu Targeting Ir más allá…del “Targeting…

Descubre la importancia de evaluar individualmente a cada usuario, de crear perfiles de usuarios complejos y los beneficios de automatizar el proceso de optimización. En el capítulo tres de nuestra serie TRUSTING THE MACHINE IN ONLINE MARKETING, tratamos: La oportunidad de evaluar individualment a cada usuario (“scoring del user profile”) Por qué los perfiles multiaudiencias son más relevantes Los beneficios…

Descubre por qué los marketers deberían centrarse en la importancia del análisis estadístico durante la fase de evaluación de sus audiencias. En el capítulo dos de nuestra serie TRUSTING THE MACHINE IN ONLINE MARKETING, tratamos: La importancia de las técnicas estadísticas en la fase de “evaluación” Cómo evaluar a tus audiencias Cómo la tecnología puede entender la complejidad del análisis…

Descubre por qué los marketers deberían centrarse en el análisis de audiencia y por qué creer en las máquinas puede ayudar a tomar mejores decisiones de marketing. En el capítulo uno de nuestra serie TRUSTING THE MACHINE IN ONLINE MARKETING, tratamos: Qué es el “Audience Discovery” y por qué a los profesionales del marketing les debería interesar Qué es la…

¿Los anunciantes deberían sólo confiar en las máquinas para sus campañas digitales? La recopilación y análisis de datos han crecido masivamente en los últimos años, sin embargo, hoy en día la mayoría de las opciones usadas en el targeting por audiencia o por soporte siguen siendo manuales. El sector digital avanza hacia un proceso automatizado especialmente con el crecimiento de la…

EL ARTE DE POTENCIAR LA “ATENCIÓN ACTIVA”… EL NUEVO CAMINO HACIA UN MARKETING MÁS EMOCIONAL La definición exacta de la palabra “engagement” continúa siendo imprecisa, incluso después de casi dos décadas de uso como “buzzword” o palabra de moda en el sector. La “atención” se define como el compromiso mental a un determinado estímulo. La información entra en nuestra conciencia…

Gracias a los avances en la tecnología, la viewability no solo se ha convertido en un tema de discusión de moda en la industria, es también ahora un indicador (relativamente) medible. Exponential ha realizado un estudio en profundidad sobre la viewability y sus posibilidades en el siguiente whitepaper, en el que puedes descubrir: ¿Qué es la viewability? ¿Cómo se mide?…

Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign. Thirty participants were asked to describe their thoughts and emotions when exposed to a standard pre-roll ad versus Exponential’s VDX interactive pre-roll ad. The results: The VDX pre-roll ad format was better received as it gave consumers the time to explore the advertiser’s content…

Exponential ofrece soluciones creativas customizadas y formatos estándares. Esta sección incluye las especificaciones técnicas y guidelines de todos los formatos disponibles en el portfolio de Exponential, incluyendo información sobre dimensiones, pesos, formatos, animaciones… Los siguientes documentos están sujetos a modificaciones periódicas. Por favor, revisa su contenido antes de cada ejecución. VDX Ad Specs Nuestras unidades de vídeo “Video Driven eXperiences” han sido…

White Paper The Power of Video-Driven Experiences White Paper Is Viewability Valuable? Case Study L’oreal Performance Marketer Guide Guide Questions every marketer should ask their performance partner throughout a campaigns life cycle. Microsoft Ethnography Study Research Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign. Engagement: Not Just a Buzzword White Paper A comprehensive…

Ad Choices Why did I see this ad? This ad was delivered by Exponential Interactive on behalf of one of our clients. The site on which the ad was placed works with Exponential to provide a revenue stream to maintain its existence. Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers. The icon…

El camino que lleva al consumidor a comprar es complejo El consumidor de hoy en día ha cambiado sus patrones de uso y consumo y actualmente está presente en los medios digitales mediante diversos dispositivos y plataformas. Estos individuos se caracterizan por que participan en el proceso de forma activa y han crecido buscando y encontrando información online. Aunque la…

En Exponential, ayudamos a las marcas a encontrar nuevas formas de llegar a sus audiencias y a conseguir resultados medibles en todos sus canales de ventas. Desde la impresión a la conversión, continuamente desarrollamos perfiles, medimos y proporcionamos resultados según tus objetivos. Identificar y promover el engagement entre las audiencias más relevantes para tu marca Exponential proporciona acceso eficiente a…

Transforma la manera de interactuar con las audiencias en múltiples pantallas El objetivo no es simplemente mostrar el anuncio, sino lograr que tu cliente interiorice y entienda el mensaje, así podrás ver los resultados. En Exponential, le damos la vuelta al intrusivo modelo tradicional de publicidad y dejamos la decisión de ver o no el anuncio en manos del consumidor.…

Cuanto más conocemos a la audiencia y lo que le interesa, más inteligente será el mensaje publicitario y más efectiva su comunicación. El tratamiento inteligente del big data proporciona información sobre la audiencia basada en comportamientos reales de los potenciales clientes. Esta información permite transformar las estrategias de marketing, planificar las compras de medios y definir mensajes y estrategias creativas.…

Únete a nuestro equipo El secreto tras una campaña de éxito es una buena tecnología y las personas que la hacen posible. Únete a nosotros para ayudarnos a cambiar el futuro de la publicidad digital. Con oficinas en más de 22 países en todo el mundo, trabajar en Exponential significa trabajar con las mejores marcas, los mejores anunciantes y soportes…

Evan Kramer Vice President, East Sales _Archit Pandey Technical Fellow Maxim Kur Senior Director, Engineering/QA & Release David Barnard Country Manager, South Africa Sahil Zafar Director, Publisher Development Ruslan Melnikov Director, Product Management Vishal Pathak Senior Director Finance & Operations – India & APAC Danielle Cravatt Vice President, US Sales Scott Kellstedt Chief Operating Officer Melissa Biddison Vice President, Performance…

Exponential crea experiencias publicitarias innovadoras que transforman la forma en que las marcas interactúan con las audiencias a través de PC y dispositivos móviles. Nuestra plataforma combina una inmensa cobertura en medios online y datos propios, con formatos centrados en el usuario y diseñados para fomentar la participación y optimizar el engagement del consumidor. La creatividad y los insights de…

Find us in… APAC Australia – Sydney Level 14-17, 175 Pitt Street, Sydney NSW 2000 +61 2 9346 3000 Hong Kong 12/F, 100QRC, 100 Queen’s Road Central, Hong Kong Phone: +852 2824 8315 Fax: +852- 3103 1011 India – Bangalore WeWork, 1st Floor Block L, Embassy Tech Village Devarabisanahalli, Outer Ring Road, Bellandur, KA, Bengaluru 560103 (91) 80 44451100 India…

Back‑to‑school shopping is underway: How retailers can maximize sales July 31, 2019 2019 IAB New Zealand Digital Advertising Awards Finalists Announced! July 29, 2019 Meaningful connections, by design July 18, 2019 3 Advertising Strategies That Can Be Applied to Your HR Department June 13, 2019 Understanding e-filing patterns to build better advertising strategy May 31, 2019 Online tax filing on…

Ad Choices El programa Ad Choices es una iniciativa de la industria para proporcionar a los usuarios de Internet la información adecuada sobre la Publicidad a la que están sometidos. Puedes obtener más información sobre el uso del icono Ad Choices en http://www.youradchoices.com/. El icono de Ad Choices forma parte de los Principios de autorregulación de la DAA’s Self-Regulatory Principles,…

A continuación, encontrará nuestra Política de privacidad a partir del 22 de mayo 2018. Si tiene alguna pregunta al respecto o sobre cómo le afecta, por favor contacte con privacy@exponential.com. Exponential Interactive, Inc. (“Exponential”) es una compañía especializada en servicios de medios digitales con tecnología habilitada, cuyos clientes y consumidores (“Socios”) incluyen anunciantes en línea (“Anunciantes”) y proveedores de contenido digital (“Proveedores…

La Plataforma e-X ADVERTISING INTELLIGENCE combina cobertura, soportes editoriales y verticales de calidad, datos de audiencia y tecnología propia para proporcionar campañas digitales eficaces. Ha sido diseñada para responder a las demandas de los anunciantes. Desde el desarrollo creativo, a la difusión y optimización de la campaña, a la medición de los resultados , la plataforma nos permite proporcionar: Formatos…