Strategy
Exponential created a custom audience blend for each exhibition using proprietary insights from our DMP DEEP DIVE
Insights and Conversion pixels were placed on various pages of each Exhibition website, in order to build effective prospecting and remarketing strategies, by focusing on multiple behaviours per user who were most likely to register in real-time.
Exponential leveraged their performance algorithm to find high value users, bid more for them, and hit them with a higher frequency, while bidding less for low value at lower frequency.
Our reach maximization technology ensured new users were found without over-saturation and waste.
Results
The strategies implemented proved very successful. Over the course of the various campaigns, 1419 quality registrations were generated across the various exhibitions. The lowest effective CPA touched during the campaigns was $9.26 and the best performing market was UAE. Overall, Exponential bettered the CPA goal by more than 29% compared to the other display prospecting and remarketing partners. In total, there were 3 rounds of incremental funding based on campaign performance, resulting in 150% increase in budget year on year.
Total number of quality registrations driven
Overall display conversion rate