What is a pixel?

A pixel is a small piece of code that fires when a user visits a website. By collecting user data, pixels help advertisers build audience models and identity likely converters.

Want to understand how pixels can help your advertising campaign? Watch the video below to learn more!

Check out the other animated videos from our “A Life Without…” series

Contact us for more information on how Exponential can help boost performance on your next digital ad campaign.