Exponential appoints pioneer ad network specialist to lead business in Thailand

  • June 18, 2013

Bangkok, June 18, 2013 – Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, has announced Sapanna Pitisookdanont (popularly known as Nan) as business director, Thailand. Nan will be reporting to Kelvin Tan, country manager, Exponential for Malaysia, Thailand and Hong Kong.

At Exponential, she will be responsible for developing and executing on the company’s growth strategy in Thailand and bringing Exponential’s advertising intelligence and digital MEDIA solutions to advertisers and agencies in the region. She will scout for fresh business opportunities for Exponential and its four audience engagement divisions – AdoTube, Appsnack, Firefly Video and Tribal Fusion – and will also be managing existing associations for the company in Thailand.

Nan joins Exponential with more than eight years of industry experience during which she worked with Innity and another regional digital media network, Komli Media, formerly AdMax. She began her career as an account executive with Asia City Publishing, a leading regional publisher of lifestyle and entertainment publications.

On her new job role, Nan said: “Exponential has set a benchmark in South East Asia as far as offering innovative digital media solutions to advertisers is concerned. The company’s distinctive positioning – allowing advertisers to identify their audiences and then reach them across display, video and mobile media, is indeed promising for a developing market like Thailand.”

“I am excited to join Exponential and look forward to helping grow their position in the market,” Nan added.

Commenting on the appointment, Kelvin Tan, country manager, Exponential for Malaysia, Thailand and Hong Kong, said: “Nan’s rich experience in digital sales will play a vital role in realizing the scope of digital advertising in Thailand. We believe that her experience will work as an asset in providing the best innovative and engaging online marketing solutions to brands in this region and help us drive the market forward.”