Appsnack, in collaboration with Richards Group, selected as chosen few based on strong performance of Ulta beauty campaign that exceeded benchmarks by 400%
Emeryville, Calif., (September 10, 2013) – Appsnack, the Exponential-owned mobile advertising provider that launched a year ago, today announced the company was selected as a finalist for “Best Mobile Branding Campaign” and “Best Mobile Ad Network” Mobi award presented by Digiday.
The Mobi Awards honor overall excellence and breakthrough achievement in mobile media, marketing and advertising in the last year. Appsnack is chosen among a very elite few, as only three or four finalists are selected for each category.
Appsnack worked in collaboration with Richards Group, whose beauty brand Ulta sought to generate awareness with the W18-54 target audience through their “21 Days of Beauty” event. Over the course of the month-long campaign, Appsnack delivered 1MM total engagement + impressions, delivering an impressive 7.7% overall engagement rate – exceeding the Richards Group benchmark by 400%.
Furthermore, the highly engaged audience spent an average time spent of 17.9 seconds, and drove a highly efficient cost-per-engagement of $0.10. Additionally, 30% of the users interacted with the “Find A Store” or “In Store Events” sections, indicating purchase (or in-store shopping intent).
Sandy Shanman, founder and general manager, Appsnack said: “We are honored to be recognized as a Mobi Award Finalist for both categories. Since launch, our objective has been to deliver rich, engaging app-like creative experiences across a premium brand-safe network for Fortune 100 companies and the agencies that represent them. The engagement performances of our campaigns have radically exceeded our expectations, and we’re humbled by the volume of high caliber brands that are embracing, and consistently renewing, the Appsnack solution.”
In the past year, Appsnack has built the back-end technology to offer the top global advertisers the ability to deliver new compelling and engaging brand experiences directly to their customers via the browsers on their mobile phones and tablets. Appsnack now boasts a presence in 12 countries. Appsnack was also recently named Next Big Digital Start-up by the San Francisco Bay Innovation Group (sfBIG).
Finalists will be judged by a panel of industry executives and the winner will be announced on October 9, 2013 at the Mobi Awards Gala in New York City.