Research Study: Interactive VDX ad formats outperform pre-roll across brand metrics
Recherche
Exponential commissioned Dynata to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers.
Audience Insights: Podcast Listeners
Recherche
Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.
Playbook for Live Events
Guide
View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.
An Advertiser’s Guide to Brand Safety
Guide
Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.
Consumer Journey: Travel Edition
Recherche
Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.
Les mères Millennial
Livre blanc
Comment votre marque peut et doit parler à cette centrale électrique émergente.
Engagement: pas qu’un effet de mode
Livre blanc
Une description précise de l’engagement reste compliquée, surtout après son utilisation pour faire le buzz depuis deux décennies.
L’étude ethnographique de Microsoft
Recherche
Exponential a conclu un partenariat avec Microsoft Australie pour une étude ethnographique qualitative sur une campagne publicitaire en 2015.
Guide marketer de la performance
Guide
Toutes les questions que chaque marketer devraient poser à leurs partenaires performance durant le cycle d’une campagne.
Quelle est la valeur de la visibilité ?
Featured, Livre blanc
Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue.
La puissance des expériences Vidéo-Driven
Featured, Livre blanc
To better understand the effectiveness of different digital ad formats, Exponential commissioned research firm EyeSee to evaluate the impact of Exponential’s VDX video ad formats versus standard pre-roll and display ad formats.