Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Our taxonomy of 50,000 topics offers a holistic view of user interests and intentions. We set our AERO optimization engine against travel to Las Vegas, to see how it would identify different types of travelers.

From the earliest starting point to last-minute activities, view our infographic to see some of the most predictive behaviors of consumers traveling to Las Vegas.