Guide marketer de la performance

Guide

Toutes les questions que chaque marketer devraient poser à leurs partenaires performance durant le cycle d’une campagne.

L’étude ethnographique de Microsoft

Recherche

Exponential a conclu un partenariat avec Microsoft Australie pour une étude ethnographique qualitative sur une campagne publicitaire en 2015.

Engagement: pas qu’un effet de mode

Livre blanc

Une description précise de l’engagement reste compliquée, surtout après son utilisation pour faire le buzz depuis deux décennies.

Les mères Millennial

Livre blanc

Comment votre marque peut et doit parler à cette centrale électrique émergente.

Verizon

Cas d'école

Afin de diversifier sa stratégie média globale, Verizon a basculté son budget de la télé vers la vidéo digitale.

ZipCar

Cas d'école

Une société de location de voiture en ligne voulait améliorer la connaissance de ses services en amenant les internautes à visiter son site et à s’inscrire à sa newsletter.

Exponential Webinar

Webinars

Exponential a mené plusieurs études au niveau mondial pour démontrer la puissance des vidéos intéractives vs les formats digitaux standards.

Faire confiance aux technologies dans le marketing digital

Videos

Regardez la série d’Exponential, “Faire confiance aux technologies dans le marketing digital”, pour en apprendre plus sur l’analyse, le targeting et l’optimisation d’audience.

Case Study: Auto

Cas d'école, Videos

Exponential increased foot traffic for a leading auto manufacturer by 68% using VDX user-initiated ad units.

Evolve: The Future of Marketing

Videos

Travel through the history of communications, into the future of marketing, and discover the most powerful revolution of all: the individual consumer.

Consumer Journey: Travel Edition

Recherche

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click.

Exponential Australia Brand Summit

Events, Videos

Exponential Australia invited key brand and agency partners on a journey to the spectacular Mornington Peninsula for an exclusive two-day summit, presenting the finest cross-section of thought-leading content. Watch highlights of our event.

Case Study: Full-funnel Solution

Cas d'école, Videos

See how Exponential executed a full-funnel solution to build awareness, engage customers and drive booking with memorable video-driven brand experiences.

The Beating Heart Of Advertising

Events, Videos

At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. Check out the presentation highlights.

Millennial Financial Trends

Guide

10 fast facts for marketing to a generations tackling adulthood.

C’est un peu Com’

Guide

Exponential démystifie la complexité de l’industrie ad-tech avec des exemples de la vie quotidienne!

The Beating Heart Of Advertising – How To Achieve Human Engagement In The Mobile Ecosystem

Events, Videos

At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, talked about the ways to unlock mobile versatility and campaign success. Learn more and watch highlights of the presentation here.

Auto Case Study: Land Rover

Cas d'école

See how Exponential showcased the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers.

The Beating Heart Of Advertising – The challenges and opportunities in the digital media industry

Events, Videos

At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry.

An Advertiser’s Guide to Brand Safety

Guide

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish.

Auto Case Study: BMW

Cas d'école

Find out why BMW New Zealand chose Exponential’s video-driven experiences (VDX) to showcase their range of BMW M Performance vehicles and suite of accessories, and drive consumer engagement.

Playbook for Live Events

Guide

View Exponential’s playbook of winning strategies, developed to help brand marketers drive lasting impact and measurable results before, during and after each live event sponsorship.

The Point of Connection – Podcast Series

Exponential has partnered up with Mumbrella Bespoke to bring you an exciting three-part podcast series, “The Point Of Connection”. This podcast series dives into the latest hot topics of the digital marketing industry.

The Advertiser’s Guide to Viewability

Guide

In this short guide, we’ve identified some key areas, questions and talking points for any advertiser thinking about adding viewability as a metric to their campaigns.

PepsiCo Case Study

Cas d'école

Find out how a global brand like PepsiCo leveraged holiday festivities and increased spending to encourage brand awareness and drive engagement, using Exponential’s VDX unit.

Audience Insights: Podcast Listeners

Recherche

Podcasts have experienced a tremendous surge in popularity over the past few years. To better understand the interests and behaviors of podcast listeners, Exponential put its audience-efficient real-time optimization engine to work and uncovered the insights advertisers need to know.

The ABCs of Better Video Campaigns

Guide

An A-Z guide of everything you need to deliver better digital video advertising campaigns for your brand.

A Life Without Contextualization

Videos

Animated video illustrating what page-level contextualization can reveal about a brand’s consumers.

A Life Without Optimization

Videos

Animated video highlighting why digital advertisers should consider targeting customers based on real-time behaviors to boost performance.

A Life Without Pixels

Videos

Animated video exploring the reasons why no marketer should overlook the power of pixels in their digital advertising campaigns.