OVERVIEW Exponential commissioned Dynata, an online sampling and data collection company, to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers. METHODOLOGY Participants within a 300-person in-market sample group were asked to view the ad units in a forced environment. Upon viewing completion, participants were presented…

OBJECTIVE Riverland, a themed dining and retail destination, wanted to drive awareness to increase footfall to the themed Park in Dubai. SOLUTION In order to maximise awareness, Exponential recommended  their suite of  VDX  units across desktop, and mobile to create deeper brand engagement and increase reach. Exponential optimised the campaign towards top performing audience segments such as: theme park enthusiasts,…

Engagement formats work for performance outcomes Mindshare and Pizza Hut partnered with Exponential to increase brand lift and drive online orders of the Pizza Hut All Stars meal, through interactive VDX video ad formats. The campaign ultimately generated 20 percent brand lift QoQ and the engagement formats were found to have factored into 10 percent of the paths to conversions…

OBJECTIVE In a highly competitive and saturated automotive market, Mazda is constantly on the lookout for new and innovative offerings to showcase Mazda vehicles in a manner that engages buyers. Mazda partnered with Exponential to drive brand awareness in market, for the CX-5. SOLUTION Mazda collaborated with Exponential to build a campaign that unified creative content with desired performance, ensuring…

How does page-level contextualization work? When consumers visit a web page, their associated interests and intentions are captured and attached to anonymous profiles, which become interest-based audiences. From this data, advertisers can identify relevant users, qualify high-value consumers and amplify reach to new prospects. Want to unlock the power of page-level contextualization? Watch the video below to learn more! Check out…

How does audience-efficient real-time optimization work? Audience-efficient real-time optimization uses machine learning technology to analyze consumer interests at the user-level and in real-time. The process occurs more quickly, efficiently and effectively than any human planning team could ever hope to replicate and produces highly detailed real-time insights into consumer behavior. Want to target audiences more efficiently? Watch the video below…

What is a pixel? A pixel is a small piece of code that fires when a user visits a website. By collecting user data, pixels help advertisers build audience models and identity likely converters. Want to understand how pixels can help your advertising campaign? Watch the video below to learn more! Check out the other animated videos from our “A…

On average, advertisers spent more than $9 million annually for their brand’s digital video advertising in 2017, a 67 percent increase from 2015, according to the IAB Video Ad Spend Study. Video also represents more than 50 percent of advertisers’ digital/mobile ad spending. But are these campaigns performing as best as they can? What are the components of a great…

The marketing funnel is perhaps the most famous and utilised piece of marketing theory. The consumer journey through the stages of awareness and consideration, to purchase and brand loyalty is long established. But is it changing? And can marketers now rely on that journey as a lens through which to plan campaigns and strategies? Our panel discusses what the state…

OBJECTIVE Leveraging the holiday festivities and increased spending prior to the Chinese New Year celebrations, PepsiCo aimed to promote the Pepsi product by driving engagement through a contest and directing consumers to their website. SOLUTION Exponential proposed the Video-Driven Experience (VDX) ad unit to fulfill PepsiCo’s requirements. With its innovative and customisable ad features, complete opt-in functionality and ability to…

The modest podcast has experienced a tremendous surge in popularity over the past few years. As a testament to the medium’s growth, we’re seeing many leading brands and venture capital-funded companies adopting podcasts as a promotional channel to drive brand awareness and engagement. And it seems to be working. According to Magid’s “Mobile Lifestyle Study 2017”, 41% of U.S. mobile…

The market has 99 problems, but a lack of attribution models ain’t one. However, in a world in which people are inundated with endless messages across multiple platforms, and the demands on time and attention are more intense than ever, are we measuring the right things? In this episode, our panel debate whether one model will win out, or whether…

Digital advertising KPIs have been both a blessing and a curse. While much of the industry still look to KPIs such as impressions and clicks, others have chosen to focus on return on advertising spend (ROAS) and completed views. For marketers looking to drive offline sales or who have products with longer consideration cycles, measuring viewability makes sense. But while viewability…

This podcast episode examines whether AI and voice technology will change marketing, and, if so, exactly how? Our panel blitzed past the buzzwords to ask how this new wave of voice devices are different from Siri’s debut on phones year ago. We also examine which products and brands are leading the way, whether Australia is leading or lagging on these…

Exponential and Mumbrella Bespoke have joined forces to bring you a three-part podcast series called “The Point of Connection”, examining the latest topics transfixing the marketing industry. Join a curated panel of smart and diverse experts in discussing and providing insights on the powerful points of connection which exist between brands and consumers. Episode 1 Artificial Intelligence and Voice: How…

Advertisers We work closely with leading brand name advertisers all over the world. We have a track record of achieving effective performance for those advertisers by applying innovative technology against what used to be regarded as anonymous data. The EU General Data Protection Regulation now views any user-unique data as personal data, which means we need to restate and formalize…

Publishers At Exponential, we are proud to have direct relationships with hundreds of publishers worldwide, and we’re always striving to help our partners navigate the ever-changing industry landscape. With the new EU General Data Protection Regulation (GDPR) representing the latest such change, we’re here to help. In preparation for the GDPR, there are two key areas to address: publisher privacy…

In an interconnected world, live events have become a big part of the collective experience. Putting a significant investment into championship games, entertainment award shows and music festivals means that marketers have a small window of opportunity to make a lasting impact. However, only 35% of marketers consistently measure the impact or effectiveness of their sponsorship activities.1 The brand marketers who…

OBJECTIVE BMW’s objectives were to showcase and feature the range of BMW M vehicles and BMW M Performance Accessories available, targeting an audience of high-earning income customers, both current and prospective. SOLUTION Exponential recommended using VDX formats – user-initiated, video-driven experiences – which allow brands to capture the consumer’s attention and drive higher response. This was the ideal solution to…

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish. In today’s uncertain digital environment, one small misstep can potentially cause immeasurable, and in some cases even irreversible, damage to those years of work. For this reason, brand…

OBJECTIVE Land Rover wanted to showcase the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers. SOLUTION In a highly competitive and saturated automotive market, it’s essential for Land Rover to deliver their brand message in a way that can emotionally connect with their customers. Exponential opted…

At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry. As part of the panel, we had a representative from a leading agency Dentsu Mitchell, a leading bank ANZ, an industry board member from the IAB, and Exponential’s Managing Director – APAC. In this…

To keep evolving with mobile advertising, brands and agencies really need to understand the best ways to connect with people in this medium. At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, stated that acknowledgement and understanding of these intricacies is the key that unlocks mobile versatility and campaign success. “Understanding the unique and…

Compared to their parents, many Millennials are insecure when it comes to their finances. They fear they will not be able to find their dream job, buy a house or retire at a reasonable age. Why is this the case? To help marketers better understand the Millennial mindset, our Insights Services Team explored the financial trends of this key consumer segment as they…

At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. “You need the right people to understand data, and the right data to understand people. By understanding and translating the story, you…

CHALLENGE A popular cruise line needed to increase qualified site traffic and new bookings. To achieve its goals, they turned to Exponential to execute a full funnel solution across desktop and mobile. SOLUTION Over the course of a month, we inspired consumers to travel using Standard Pre-roll and our suite of highly effective, user-initiated VDX formats: Generating 1.98M completed video…

The Exponential Brand Summit allowed us to take a group of key Australian and New Zealand brands and agency partners on a journey to a spectacular venue with a line-up of innovative and inspiring speakers to present the finest cross-section of thought-leading content. Alongside all of who attended, we explored the role of data, technology and people in today’s media, learning how…

Exponential is the next evolution of communications, insight and invention. Throughout history, an explosion of new channels and mediums has challenged the process of mass marketing to the individual consumer. Exponential’s network empowers marketers to zero in on individual consumers with exceptional confidence and dexterity, through a single integrated platform. Learn how marketers can intelligently track and learn from individual…

Over the past 15 years, Exponential has engaged in countless conversations with direct brands and agencies about the best way to set up their campaigns. Through these conversations, Exponential identified the key questions that marketers should be asking performance partners at every stage of a campaign’s life cycle. This guide outlines what marketers can do to achieve the most out…

Many of the media and audience targeting choices today are still manual. Learn why it is important to trust automated optimization for evaluating audiences. In part four of our four part series on Trusting The Machine in Online Marketing we look at: Why you should trust the machine to make targeting decisions in marketing Going beyond audience targeting to audience…

Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimization process. In part three of our four part series on Trusting The Machine in Online Marketing we look at: The opportunity of valuing users individually for online campaigns Why having more than one audience in a profile is important The benefit of…

Learn why marketers should care about the importance of statistical analysis when evaluating audiences. In part two of our four part series on Trusting The Machine in Online Marketing we look at: The importance of statistical techniques in evaluation How to evaluate your audiences How machines can handle the complexity of online behaviour and interests If you like it, please…

Learn why marketers should care about audience discovery and how trusting the machine can help make better marketing decisions. In part one of our four part series on Trusting The Machine in Online Marketing we look at: What audience discovery is and why marketers should care What online audiences are What audience evaluation is Why marketers need to go beyond…

Should marketers look to trust the machine with their online advertising campaigns today? Data collection and analysis has grown massively in the last few years but many of the media and audience targeting choices are still a manual process. Digital media is moving towards an automated approach especially with the rise of programmatic. So why is it important to trust…

Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign. Thirty participants were asked to describe their thoughts and emotions when exposed to a standard pre-roll ad versus Exponential’s VDX interactive pre-roll ad. The results: The VDX pre-roll ad format was better received as it gave consumers the time to explore the advertiser’s content…

White Paper The Power of Video-Driven Experiences White Paper Is Viewability Valuable? Case Study L’oreal Performance Marketer Guide Guide Questions every marketer should ask their performance partner throughout a campaigns life cycle. Microsoft Ethnography Study Research Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign. Engagement: Not Just a Buzzword White Paper A comprehensive…

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Transform the way you interact with audiences across multiple screens The goal isn’t to deliver your ad; the goal is to have your customer absorb and understand your message so that you see results. At Exponential, we flip the traditional intrusive advertising model on its head and put the decision to view –or not to view –in consumers’ hands. Our…

The more you know about your audience and what interests them, the more intelligent your advertising and effective your communication. The intelligent treatment of big data provides audience insights based on the actual behaviours of advertisers’ best customers. This insight enables transformations in marketing strategy, media planning-buying, and creative strategy and messaging. At Exponential, we help brands: Validate Reinforce their…

NAI Health Targeting Segment Declaration Updated on May 30, 2020 Exponential makes the following behavioral categories available for advertiser targeting Health > Alternative Medicine Health > Alternative Medicine > Aromatherapy Health > Alternative Medicine > Herbal Remedies Health > Conditions & Wellness > Allergies Health > Conditions & Wellness Health > Conditions & Wellness > Arthritis Health > Conditions &…

Exponential delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Our platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insight form the foundation on which we build smarter, more relevant solutions for advertisers and publishers. Exponential…

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1. Adding Publishers into the Network 1.1 Adding Publishers into the network Strict policies are in place to ensure that only high quality sites are selected for Exponential Interactive’s network. Adding publishers evolves from a two-step process: Site Acceptance: Publishers must meet the Exponential Publisher Code of Conduct before being accepted Manual quality checks are performed by Exponential employees to…

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Note: this privacy policy can be printed by clicking the Print icon, or an audio version can be obtained by emailing privacy@exponential.com. Last updated: January 22, 2021 INTRODUCTION Exponential Interactive, Inc. (“we”, “us” or “our”) is an advertising media services company whose clients and customers are online advertisers (“Advertisers”) and digital content providers (“Digital Content Providers”) (collectively, our “Partners” or…

The e-X Advertising Intelligence Platform combines one of the world’s largest digital media footprints with proprietary audience data and technology to deliver better-performing digital campaigns. It has been designed to meet and exceed the demands of today advertisers. From creative development and ad delivery to measuring results, it enables us to provide: Better-performing creative formats with consistent functionality across media…