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OVERVIEW Exponential commissioned Dynata, an online sampling and data collection company, to study the effectiveness of both interactive VDX formats and standard pre-roll on brand awareness, purchase intent and overall ad experiences with in-market consumers. METHODOLOGY Participants within a 300-person in-market sample group were asked to view the ad units in a forced environment. Upon viewing completion, participants were presented…

See what our clients are saying about us David Lodge Retail Engagement Director – The Media Store “When it came to our digital marketing strategy, we needed an online video solution to reach highly qualified audiences, ready to make a purchase, allowing us to measure sales success. When our agency and Exponential came to us with VDX, we jumped at…

OBJECTIVE Riverland, a themed dining and retail destination, wanted to drive awareness to increase footfall to the themed Park in Dubai. SOLUTION In order to maximise awareness, Exponential recommended  their suite of  VDX  units across desktop, and mobile to create deeper brand engagement and increase reach. Exponential optimised the campaign towards top performing audience segments such as: theme park enthusiasts,…

Engagement formats work for performance outcomes Mindshare and Pizza Hut partnered with Exponential to increase brand lift and drive online orders of the Pizza Hut All Stars meal, through interactive VDX video ad formats. The campaign ultimately generated 20 percent brand lift QoQ and the engagement formats were found to have factored into 10 percent of the paths to conversions…

OBJECTIVE In a highly competitive and saturated automotive market, Mazda is constantly on the lookout for new and innovative offerings to showcase Mazda vehicles in a manner that engages buyers. Mazda partnered with Exponential to drive brand awareness in market, for the CX-5. SOLUTION Mazda collaborated with Exponential to build a campaign that unified creative content with desired performance, ensuring…

The economy and consumer behavior Economic factors have long been considered a significant influence on consumer behavior, including travel. When economic indicators shift and consumers adjust their travel planning accordingly, how can brands and marketers tailor their advertising strategies to the needs of their audiences and future customers? Mapping data to travel intention Through a study that analyzed financial topic…

Everyone knows pizza and football go hand in hand… Pizza, beer, friends gathered around the big screen on gameday – what could be more classic? It’s no surprise that sports sponsorships play a major role in the marketing strategies of quick-service restaurant brands across the country. But how do we know that these sponsorships are driving maximum impact? We worked…

Are eFloral companies targeting engaged couples at the right time? With the wedding market now a $72B global profit industry, eFloral companies and other wedding suppliers have a significant opportunity to earn some of this market share. However, engaging newly engaged couples requires that marketers target audiences precisely when they are in the process of planning for their special day. This…

How does page-level contextualization work? When consumers visit a web page, their associated interests and intentions are captured and attached to anonymous profiles, which become interest-based audiences. From this data, advertisers can identify relevant users, qualify high-value consumers and amplify reach to new prospects. Want to unlock the power of page-level contextualization? Watch the video below to learn more! Check out…

How does audience-efficient real-time optimization work? Audience-efficient real-time optimization uses machine learning technology to analyze consumer interests at the user-level and in real-time. The process occurs more quickly, efficiently and effectively than any human planning team could ever hope to replicate and produces highly detailed real-time insights into consumer behavior. Want to target audiences more efficiently? Watch the video below…

What is a pixel? A pixel is a small piece of code that fires when a user visits a website. By collecting user data, pixels help advertisers build audience models and identity likely converters. Want to understand how pixels can help your advertising campaign? Watch the video below to learn more! Check out the other animated videos from our “A…

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On average, advertisers spent more than $9 million annually for their brand’s digital video advertising in 2017, a 67 percent increase from 2015, according to the IAB Video Ad Spend Study. Video also represents more than 50 percent of advertisers’ digital/mobile ad spending. But are these campaigns performing as best as they can? What are the components of a great…

The marketing funnel is perhaps the most famous and utilised piece of marketing theory. The consumer journey through the stages of awareness and consideration, to purchase and brand loyalty is long established. But is it changing? And can marketers now rely on that journey as a lens through which to plan campaigns and strategies? Our panel discusses what the state…

OBJECTIVE Leveraging the holiday festivities and increased spending prior to the Chinese New Year celebrations, PepsiCo aimed to promote the Pepsi product by driving engagement through a contest and directing consumers to their website. SOLUTION Exponential proposed the Video-Driven Experience (VDX) ad unit to fulfill PepsiCo’s requirements. With its innovative and customisable ad features, complete opt-in functionality and ability to…

The modest podcast has experienced a tremendous surge in popularity over the past few years. As a testament to the medium’s growth, we’re seeing many leading brands and venture capital-funded companies adopting podcasts as a promotional channel to drive brand awareness and engagement. And it seems to be working. According to Magid’s “Mobile Lifestyle Study 2017”, 41% of U.S. mobile…

Advertisers We work closely with leading brand name advertisers all over the world. We have a track record of achieving effective performance for those advertisers by applying innovative technology against what used to be regarded as anonymous data. The EU General Data Protection Regulation now views any user-unique data as personal data, which means we need to restate and formalize…

Advertisers We work closely with leading brand name advertisers all over the world. We have a track record of achieving effective performance for those advertisers by applying innovative technology against what used to be regarded as anonymous data. The EU General Data Protection Regulation now views any user-unique data as personal data, which means we need to restate and formalize…

The market has 99 problems, but a lack of attribution models ain’t one. However, in a world in which people are inundated with endless messages across multiple platforms, and the demands on time and attention are more intense than ever, are we measuring the right things? In this episode, our panel debate whether one model will win out, or whether…

Digital advertising KPIs have been both a blessing and a curse. While much of the industry still look to KPIs such as impressions and clicks, others have chosen to focus on return on advertising spend (ROAS) and completed views. For marketers looking to drive offline sales or who have products with longer consideration cycles, measuring viewability makes sense. But while viewability…

This podcast episode examines whether AI and voice technology will change marketing, and, if so, exactly how? Our panel blitzed past the buzzwords to ask how this new wave of voice devices are different from Siri’s debut on phones year ago. We also examine which products and brands are leading the way, whether Australia is leading or lagging on these…

Exponential and Mumbrella Bespoke have joined forces to bring you a three-part podcast series called “The Point of Connection”, examining the latest topics transfixing the marketing industry. Join a curated panel of smart and diverse experts in discussing and providing insights on the powerful points of connection which exist between brands and consumers. Episode 1 Artificial Intelligence and Voice: How…

Advertisers We work closely with leading brand name advertisers all over the world. We have a track record of achieving effective performance for those advertisers by applying innovative technology against what used to be regarded as anonymous data. The EU General Data Protection Regulation now views any user-unique data as personal data, which means we need to restate and formalize…

Publishers At Exponential, we are proud to have direct relationships with hundreds of publishers worldwide, and we’re always striving to help our partners navigate the ever-changing industry landscape. With the new EU General Data Protection Regulation (GDPR) representing the latest such change, we’re here to help. In preparation for the GDPR, there are two key areas to address: publisher privacy…

In an interconnected world, live events have become a big part of the collective experience. Putting a significant investment into championship games, entertainment award shows and music festivals means that marketers have a small window of opportunity to make a lasting impact. However, only 35% of marketers consistently measure the impact or effectiveness of their sponsorship activities.1 The brand marketers who…

The Exponential Brand Summit allowed us to take a group of key Australian and New Zealand brands and agency partners on a journey to a spectacular venue with a line-up of innovative and inspiring speakers to present the finest cross-section of thought-leading content. Alongside all of who attended, we explored the role of data, technology and people in today’s media, learning how…

OBJECTIVE BMW’s objectives were to showcase and feature the range of BMW M vehicles and BMW M Performance Accessories available, targeting an audience of high-earning income customers, both current and prospective. SOLUTION Exponential recommended using VDX formats – user-initiated, video-driven experiences – which allow brands to capture the consumer’s attention and drive higher response. This was the ideal solution to…

For Advertisers We help brands transform the way they interact with audiences across desktop and mobile. LEARN MORE For Publishers We help Publishers maximize the value of their digital media assets at global scale. LEARN MORE Our Partners See what our clients are saying about us David Lodge Retail Engagement Director – The Media Store Natalie O’Neil Digital Manager –…

For Advertisers We help brands transform the way they interact with audiences across desktop and mobile. LEARN MORE For Publishers We help Publishers maximize the value of their digital media assets at global scale. LEARN MORE Our Partners See what our clients are saying about us David Lodge Retail Engagement Director – The Media Store Natalie O’Neil Digital Manager –…

Building a brand is not an easy feat – growing your brand, cultivating awareness, and earning the trust of customers and clients often requires years and years of hard work to accomplish. In today’s uncertain digital environment, one small misstep can potentially cause immeasurable, and in some cases even irreversible, damage to those years of work. For this reason, brand…

OBJECTIVE Land Rover wanted to showcase the versatility of Discovery Sport as a SUV with dynamic design and features in South Africa, targeting high-earning income current and prospective customers. SOLUTION In a highly competitive and saturated automotive market, it’s essential for Land Rover to deliver their brand message in a way that can emotionally connect with their customers. Exponential opted…

At Exponential’s recent Australia Brand Summit, we organised a panel of distinguished media representatives to discuss the current opportunities and challenges in the digital media industry. As part of the panel, we had a representative from a leading agency Dentsu Mitchell, a leading bank ANZ, an industry board member from the IAB, and Exponential’s Managing Director – APAC. In this…

To keep evolving with mobile advertising, brands and agencies really need to understand the best ways to connect with people in this medium. At Exponential’s recent Brand Summit, Nicole Liebmann, Head of Mobile – APAC and South Africa, stated that acknowledgement and understanding of these intricacies is the key that unlocks mobile versatility and campaign success. “Understanding the unique and…

Compared to their parents, many Millennials are insecure when it comes to their finances. They fear they will not be able to find their dream job, buy a house or retire at a reasonable age. Why is this the case? To help marketers better understand the Millennial mindset, our Insights Services Team explored the financial trends of this key consumer segment as they…

At Exponential’s recent Brand Summit, Exponential’s Director of Global Sales Strategy, Tyler Greer, discussed the critical role people play in both understanding data and developing creative campaigns with humans at the heart, translating to meaningful advertising to consumers. “You need the right people to understand data, and the right data to understand people. By understanding and translating the story, you…

CHALLENGE A popular cruise line needed to increase qualified site traffic and new bookings. To achieve its goals, they turned to Exponential to execute a full funnel solution across desktop and mobile. SOLUTION Over the course of a month, we inspired consumers to travel using Standard Pre-roll and our suite of highly effective, user-initiated VDX formats: Generating 1.98M completed video…

The Exponential Brand Summit allowed us to take a group of key Australian and New Zealand brands and agency partners on a journey to a spectacular venue with a line-up of innovative and inspiring speakers to present the finest cross-section of thought-leading content. Alongside all of who attended, we explored the role of data, technology and people in today’s media, learning how…

Ad Operations Ad Operations Associate Remote, India Account Management Account Manager Remote, USA Account Manager Toronto, Canada Associate Account Manager Noida, India Creative Department Designer I Remote, India Creative Strategy Creative Strategy Manager Remote, USA People Success Technical Recruiter Remote, India Performance Strategy Associate Business Analyst Remote, India Performance Strategy Manager Remote, USA Engineering Platform Engineer Remote, India Product Management…

Travel marketers are required to plan successful campaigns across a landscape in which the traveler no longer follows the traditional beaten tracks. The only certainty we have left is that almost every journey starts with a click. Our taxonomy of 50,000 topics offers a holistic view of user interests and intentions. We set our AERO optimization engine against travel to…

Targeting car buyers when it matters most Exponential increased foot traffic for a leading auto manufacturer by 68% using VDX user-initiated ad units. Watch now to hear how Exponential drove performance based outcomes for an auto manufacturer.

For Advertisers We help brands transform the way they interact with audiences across desktop and mobile. LEARN MORE For Publishers We help Publishers maximize the value of their digital media assets at global scale. LEARN MORE Our Partners Latest News Back‑to‑school shopping is underway: How retailers can maximize sales July 31, 2019 2019 IAB New Zealand Digital Advertising Awards Finalists…

Exponential is the next evolution of communications, insight and invention. Throughout history, an explosion of new channels and mediums has challenged the process of mass marketing to the individual consumer. Exponential’s network empowers marketers to zero in on individual consumers with exceptional confidence and dexterity, through a single integrated platform. Learn how marketers can intelligently track and learn from individual…

VDX was developed with the ultimate purpose of building upon the advantages of television and video ads and enriching them with the benefits of digital advertising — namely, the abilities to target consumers who are most relevant to a brand, and for those consumers to choose to interact with the brand through an immersive video-centric experience.

Missed Our Webinar on The Power of Interactive Video? Exponential recently conducted several research studies globally to demonstrate the power of interactive video when compared with standard digital ad formats. On the 25th of May, Exponential hosted 3 insightful webinar sessions with Bryan Melmed, VP of Insights to understand how interactive video is becoming increasingly important as a marketing tool…

Over the past 15 years, Exponential has engaged in countless conversations with direct brands and agencies about the best way to set up their campaigns. Through these conversations, Exponential identified the key questions that marketers should be asking performance partners at every stage of a campaign’s life cycle. This guide outlines what marketers can do to achieve the most out…

Strategy Exponential created a custom audience blend for each exhibition using proprietary insights from our DMP DEEP DIVE Insights and Conversion pixels were placed on various pages of each Exhibition website, in order to build effective prospecting and remarketing strategies, by focusing on multiple behaviours per user who were most likely to register in real-time. Exponential leveraged their performance algorithm…

Join Our Team The secret behind better performing campaigns is great technology and the people who make it. Join us in reimagining the future of digital advertising. With offices in over 22 countries worldwide, a job with Exponential means collaborating with the top brands, advertisers and publishers around the globe to revitalize the advertising industry. We are looking for strategic,…

Last Updated: July 1, 2020 Effective Date: January 1, 2020 VDX.tv MEDIA NETWORK TERMS AND CONDITIONS These VDX.tv Media Network Terms and Conditions (“Terms”) are made between Exponential Interactive, Inc. d/b/a VDX.tv and its affiliates (“VDX.tv”, “we”, “us”, “our”) and you as a Media Company (“you”, “your” or “Media Company”) (each, a “party”, together, the “parties”). These Terms govern your…

Many of the media and audience targeting choices today are still manual. Learn why it is important to trust automated optimization for evaluating audiences. In part four of our four part series on Trusting The Machine in Online Marketing we look at: Why you should trust the machine to make targeting decisions in marketing Going beyond audience targeting to audience…

Learn about the importance of valuing users, creating a complex profile and the benefit of automating the optimization process. In part three of our four part series on Trusting The Machine in Online Marketing we look at: The opportunity of valuing users individually for online campaigns Why having more than one audience in a profile is important The benefit of…

Learn why marketers should care about the importance of statistical analysis when evaluating audiences. In part two of our four part series on Trusting The Machine in Online Marketing we look at: The importance of statistical techniques in evaluation How to evaluate your audiences How machines can handle the complexity of online behavior and interests If you like it, please…

Learn why marketers should care about audience discovery and how trusting the machine can help make better marketing decisions. In part one of our four part series on Trusting The Machine in Online Marketing we look at: What audience discovery is and why marketers should care What online audiences are What audience evaluation is Why marketers need to go beyond…

Should marketers look to trust the machine with their online advertising campaigns today? Data collection and analysis has grown massively in the last few years but many of the media and audience targeting choices are still a manual process. Digital media is moving towards an automated approach especially with the rise of programmatic. So why is it important to trust…

Whitepaper Highlights: Who our Millennial Mom is, and what exactly–her online behaviors reveal about her true interests, How the family make-up is fundamentally altering what marketers know about the Millennial Mom’s values, How spending patterns are affected, and ways brands can take advantage of these changes, And finally, key takeaways every brand marketer should leverage in their next campaign targeting…

Thanks to advancements in technology, viewability has not only become a popular discussion topic in the industry, it’s also now a (relatively) measurable currency. Exponential has reviewed the popular industry topic and has developed a whitepaper to explore the issue. In this report, you can discover the following: What Is Viewability? How is it Measured? The Evolution of Accreditation Key…

The Art of Driving ‘Active Attention’ A comprehensive description of “engagement” remains elusive, even after almost two decades of use as an industry buzzword. Our entire industry is increasingly focused on high-volume, low-involvement content – even though we liberally use ‘engagement’ with hopes that the term will magically apply itself. Here’s a wake-up call: this is not working for anyone.…

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Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign. Thirty participants were asked to describe their thoughts and emotions when exposed to a standard pre-roll ad versus Exponential’s VDX interactive pre-roll ad. The results: The VDX pre-roll ad format was better received as it gave consumers the time to explore the advertiser’s content…

For Advertisers We help brands transform the way they interact with audiences across desktop and mobile. LEARN MORE For Publishers We help Publishers maximize the value of their digital media assets at global scale. LEARN MORE Our Partners Featured Whitepaper Engagement: Not Just a Buzzword The art of driving ‘active attention’ Download Latest News Back‑to‑school shopping is underway: How retailers…

Strategy Verizon and Exponential worked together to develop a multi-faceted digital video campaign with an emphasis on standard pre-roll distribution. Exponential incorporated demo targeting to reach Verizon’s ideal prospects – adults aged 18 to 49 and 25 to 54 – and worked with Telemetry, a 3rd party ad server and verification service, to ensure that the right audience was being…

Strategy Exponential employed four key targeting solutions to ensure the ideal audience was reached: advanced demographic and geographic targeting to reach the brand’s core prospects of urban adults 18+ who reside in New York City, as well as vertical and contextual targeting to reach users actively looking at relevant automotive, entertainment, lifestyle and sport content. In addition, Instream implemented a…

Strategy Exponential created an interactive campaign using standard pre-roll, dismissible polite pre-roll and video-in-video units which leveraged the long form Colour Riche video. Contextual and interest based targeting was used to reach the ideal L’Oreal audience of women interested in beauty and fashion. In order to gain further insights into who to the Colour Riche target audience, a Dynamic Logic…

Research Studies Millennial Moms Read more Engagement Read more Microsoft Ethnography Study Read more Case Studies L’oreal Read more Verizon Read more ZipCar Read more

White Paper The Power of Video-Driven Experiences White Paper Is Viewability Valuable? Case Study L’oreal Performance Marketer Guide Guide Questions every marketer should ask their performance partner throughout a campaigns life cycle. Microsoft Ethnography Study Research Exponential partnered with Microsoft Australia to conduct a qualitative ethnographic study on a 2015 advertising campaign. Engagement: Not Just a Buzzword White Paper A comprehensive…

Ad Choices Why did I see this ad? This ad was delivered by Exponential Interactive on behalf of one of our clients. The site on which the ad was placed works with Exponential to provide a revenue stream to maintain its existence. Exponential Interactive is a global provider of advertising intelligence and digital media solutions to brand advertisers. The icon…

NAI Health Targeting Segment Declaration Updated on May 30, 2020 Exponential makes the following behavioral categories available for advertiser targeting Health > Alternative Medicine Health > Alternative Medicine > Aromatherapy Health > Alternative Medicine > Herbal Remedies Health > Conditions & Wellness > Allergies Health > Conditions & Wellness Health > Conditions & Wellness > Arthritis Health > Conditions &…

Exponential delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Our platform fuses one of the largest digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insight form the foundation on which we build smarter, more relevant solutions for advertisers and publishers. Exponential…

Contact Us Exponential Interactive Inc. 2340 Powell Street, #378 Emeryville, CA 94608, USA Phone: +001 510 250 5500 Fax: +001 510 250 5700 Exponential has helped transform the digital advertising industry since 2001. We continue to do so now as VDX.tv. For inquiries, please visit our new home at vdx.tv. Contact US

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Note: this privacy policy can be printed by clicking the Print icon, or an audio version can be obtained by emailing privacy@exponential.com. Last updated: January 22, 2021 INTRODUCTION Exponential Interactive, Inc. (“we”, “us” or “our”) is an advertising media services company whose clients and customers are online advertisers (“Advertisers”) and digital content providers (“Digital Content Providers”) (collectively, our “Partners” or…